White subway tile had a good run. Like a really good run. But after dominating kitchen design for a decade, it’s finally feeling dated.
Why The Shift
Subway tile became so ubiquitous it stopped being a choice. It became the default. Designers want backsplashes that make statements, not blend into background.
What’s Taking Over
Zellige tiles – Moroccan handmade. Each tile slightly irregular, natural color variations. Artisanal look that mass production can’t fake. $15-25 per square foot.
Large format porcelain slabs – marble or concrete look with minimal grout lines. Sleek, modern, easy to clean. Counter to cabinet in one piece.
Natural stone slabs – full height marble, quartzite, soapstone. Dramatic and luxurious. High maintenance but stunning.
Textured 3D tiles – raised patterns, sculptural elements. Statement pieces for kitchens with minimal upper cabinets.
Metal tiles – stainless, copper, tin. Industrial charm or vintage character depending on finish. Excellent behind cooktops.
Is Subway Tile Dead?
Not really. Still works in certain contexts. Just not the automatic choice anymore.
If you’re renovating to sell, consider what your market wants. If you’re staying, choose what you actually love.
Installation Notes
Many alternatives need professional installation. Large slabs are heavy and fragile before mounting. Natural stone needs sealing. Budget accordingly.
